The Two Southern California Brands Mark Seven Years of Partnership, Reaching More Than 55,000 Los Angeles Students and Contributing $7 Million to Local Youth Programs

LOS ANGELES, Oct. 21, 2026 /PRNewswire/ — Pacsun and the Los Angeles Rams celebrated seven years of partnership on Sunday with a special gameday experience, marking a relationship between two Southern California brands that has brought together fashion, sport and a shared commitment to the communities they call home.

Since first teaming up in 2019, Pacsun and the Rams have turned their shared connection to Southern California into experiences and initiatives that engage and support young people across Los Angeles. The partnership also brings together two of Pacsun’s core cultural pillars, fashion and sport, creating opportunities to connect with young people through the culture they care about while extending that impact beyond gameday.

Over the course of the partnership, Pacsun and the Rams have reached more than 55,000 Los Angeles students and contributed $7 million to local youth and community programs. That impact has taken shape through initiatives including “Geared for Greatness” and “Loads of Love” which help address barriers to school attendance in under-resourced communities, alongside clothing distributions, school pop-up shops, flag football clinics, and support for the Rams’ wildfire relief efforts in January 2025, creating resources, experiences, and opportunities for young people and families across Los Angeles.

To celebrate the seven-year milestone, Pacsun brought together creators and friends of the brand for a suite experience during Sunday’s Rams game at SoFi Stadium. Guests included professional dancer and choreographer Ezra Sosa, reality television personality Caleb McDaniel, and creators Madi Monroe, Samantha Kruse, Tati McQuay, Nathan Rednowers, Maru Lee, Nick Grajeda, Connor Newsum, Gabe Pietrafasa, Rose Ghahary, Malia Fowler, Makenzie Fowler, and Kamri Peterson.

“Sport is a core part of how Pacsun connects with our community, and our seven-year partnership with the Rams has given us an authentic way to bring that pillar to life,” said Richard Cox, Chief Merchandising Officer at Pacsun. “What makes this relationship so meaningful is that it goes beyond gameday. Together, we’ve been able to create experiences that connect fashion and sport while making a lasting impact for young people across Los Angeles. We’re proud of how the partnership has evolved and see so much opportunity for what comes next.”

“Our partnership with Pacsun is special because it’s grounded in a shared connection to Southern California and a commitment to the young people and communities that make our home what it is,” said Jennifer Prince, Chief Commercial Officer, Los Angeles Rams. “Over the past seven years, we’ve been able to bring together the worlds of sport and fashion while creating meaningful experiences and opportunities for young people across Los Angeles. We’re proud of what we’ve accomplished together and look forward to continuing to grow the impact of this partnership.”

As Pacsun and the Rams enter their eighth year together, the partnership will continue creating experiences and community programming that bring together fashion, sport, and culture while supporting young people across Los Angeles.

About Pacsun

Pacsun is a purpose-driven, leading specialty retailer offering a cross section of emerging brands and trending fashion through the lens of youth culture. Delivering the latest contemporary, streetwear, and activewear, Pacsun partners with the best brands at the intersection of fashion, music, art, and sport to offer curated collections, rare and exclusive products, and creative collaborations on every level to inspire the next generation. Founded in 1980 in Newport, CA, Pacsun is now co-created in Los Angeles. Follow @pacsun on TikTok, Instagram, X, Facebook, and YouTube.

Press Contacts

Kate Fosha George
kgeorge@pacificsunwear.com

Alyssa McDonald
pacsun@michelemariepr.com

Priya Bhambri
Los Angeles Rams
pbhambri@rams.nfl.com 

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SOURCE Pacsun