VerifiedViews Launches Verified Purchaser Intelligence (VPI™), AI Analytics for Product Ratings and Reviews

New dashboard shows consumer product companies what verified purchasers say about a product after they take it home, from launch through maturity.

BLUE BELL, LA, UNITED STATES, October 20, 2026 /EINPresswire.com/ — VerifiedViews™, the verified purchaser content and intelligence platform for consumer product brands, has introduced Verified Purchaser Intelligence (VPI™), a set of AI analytics tools that helps consumer product companies analyze ratings, reviews and open-ended feedback from verified purchasers. Brands get a continuously updated view of how their products perform in real homes, which problems are starting to surface, and which benefits shoppers care about most.

VPI is built on ratings, reviews and open-ended feedback from consumers who independently discover, select and purchase products. Using AI-powered narrative analytics, the platform organizes that feedback into a continuously updated dashboard, identifying recurring themes and emerging issues related to product performance, packaging, messaging and perceived value. Every finding links back to the original purchaser comments, allowing teams to examine firsthand experiences before acting on a trend.

What VPI does:
– Narrative analytics. Measures sentiment and identifies the themes that come up again and again, including the benefits purchasers praise and the things that frustrate them.
– Emerging signals. Flags new issues and opportunities while they’re still small.
– Portfolio intelligence. Compares patterns across launches, products, retailers and categories.
– Review content management. Organizes purchaser-approved ratings and reviews for publication on brand product detail pages and retail sites, and fits into existing content and syndication workflows.

“Brands spend a lot of time and money developing and launching products, but once someone takes that product home, most companies have very little visibility into what happens next,” said Ken Roshkoff, founder of VerifiedViews. “A purchaser might discover a benefit nobody planned for, or run into a problem the development team never saw coming. VPI helps brands spot those patterns early and act on them, both in the product itself and in how they talk to shoppers.”

Brand management, eCommerce, digital marketing, consumer insights, voice of consumer (VoC), sales and product development teams all work from the same verified purchaser data. Common uses include refining product messaging, prioritizing product improvements and emphasizing the benefits purchasers value most.

VerifiedViews is powered by AMC Global’s Purchaser Follow-Up (PFU™) methodology. During the launch window, the platform delivers Early Purchaser Intelligence (EPI™). As a product matures, VPI provides ongoing analysis of purchaser experiences throughout the product life cycle. Participating purchasers give brands permission to publish their ratings and reviews on brand product detail pages and relevant retail sites, giving other shoppers firsthand accounts to consider before they buy.

To learn more about Verified Purchaser Intelligence, visit verifiedviews.io.

About VerifiedViews
VerifiedViews™ is a verified purchaser content and intelligence platform that collects ratings, reviews and open-ended feedback from consumers who independently discover and purchase products. The platform uses AI to analyze these firsthand purchaser experiences and turn them into actionable intelligence, helping consumer product companies identify opportunities for improvement and make informed decisions throughout the product life cycle. Participating purchasers authorize brands to publish their ratings and reviews on brand product detail pages and relevant retail sites, helping other shoppers make more informed purchase decisions.

Michelle Andre
Andre Marketing & Design
michelle@andremktg.com
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