A new nonprofit will redevelop, own and operate the landmark and surrounding east riverfront district, with all surplus proceeds invested in the community

DETROIT, Oct. 19, 2026 /PRNewswire/ — Dan Gilbert, founder and chairman of Rocket Companies and Bedrock, today pledged approximately $1 billion in development capital to form a new nonprofit organization that will redevelop, own and operate the Renaissance Center and surrounding east riverfront district.

As a result of this philanthropic gift, believed to be the largest contribution to a non-profit redevelopment initiative in the history of American cities, Gilbert and his companies will receive no profits from the redevelopment of the Renaissance Center and 35-acre waterfront district. Gilbert’s contribution will not be repaid.

The nonprofit will develop, own and operate the property for civic betterment, guided by the dual missions of community benefit and long-term sustainability. After completion of the project, revenue will first cover operating expenses, debt payments, reserves and necessary reinvestment in the properties over time. Any surplus funds will go to support Detroiters and the community.

“The Renaissance Center is a symbol of Detroit, and the riverfront is one of Detroit’s most treasured assets,” said Gilbert. “We all share the goals of bringing new life to the Renaissance Center, of building a thriving riverfront district for all to enjoy, and of maximizing positive community impact. I cannot think of better way to accomplish these goals than through a nonprofit organization dedicated to this mission in perpetuity.” 

This new pledge builds on Gilbert’s long history of philanthropic support for Detroit.

In 2021, the Gilbert Family Foundation and Rocket Community Fund announced a $500 million, 10-year commitment to strengthen Detroit neighborhoods. Through the end of 2025, the organizations have invested more than $100 million in housing stability, including efforts to prevent foreclosure and eviction, repair homes and expand homeownership. Another $183 million has been invested to support small businesses, expand economic opportunity, and support neighborhood parks, the arts and community spaces. Together, the organizations have invested nearly $300 million of the initial commitment, putting them ahead of pace toward their goal.

In 2023, Gilbert Family Foundation committed nearly $375 million to bring Shirley Ryan AbilityLab, the top rehabilitative care center in the nation, to Detroit and to establish the Nick Gilbert Neurofibromatosis Research Institute. These projects are part of Henry Ford Health’s Future of Health, a transformational campus expansion in Detroit’s New Center neighborhood. In addition to these philanthropic gifts, his family office, ROCK, has invested millions in Detroit and Cleveland.

This new organization will extend Gilbert’s philanthropic commitments to Detroit’s waterfront. The vision includes transforming the Renaissance Center and surrounding 35-acre district, now consisting largely of surface parking lots, into the best, broadly accessible, family-friendly waterfront destination in the country—providing a series of new amenities for Detroiters and creating a new engine of tourism and growth for the city. The redevelopment will include affordable housing, dedicated space for Detroit-based small businesses, and 18-acres of programmed and publicly accessible civic space. It is anticipated to create more than 8,000 local construction jobs and 2,600 permanent jobs. The 30-year direct fiscal benefit to the City of Detroit is estimated to be $301.5 million, and on top of that, the district is anticipated to generate $3.03 billion in new visitor spend for the city over the same period. 

“What Dan Gilbert is announcing today is truly historic,” said Detroit Mayor Mary Sheffield. “This was already the largest, most transformative investment ever pledged in Detroit and one of the largest ever in any American city. For Dan to make a billion-dollar investment – and to guarantee that only the city and its people can benefit – truly shows the depth of his generosity and of his commitment to Detroit.”

The nonprofit will be structured as a 501(c)(4) social welfare organization focused on civic improvement and community well-being. Reverend Dr. Wendell Anthony, president of the Detroit Branch of the NAACP, will serve on the inaugural Board of Directors and help lead recruitment of a diverse and experienced board to oversee the nonprofit. Bill Emerson, former CEO of Rocket Companies and member of several of the region’s most prominent non-profit boards, will also serve on the board to help lead the organization through its formative stages.

Bedrock will provide project management services to the nonprofit at no cost, bringing its expertise and continuity to the redevelopment project.

“The day has come and a new era has begun. The Iconic Renaissance Center will serve as a historic marker now reimagined and reinvented into what I like to call Renaissance II,” said Reverend Dr. Anthony.  This is a historic, unprecedented and never before witnessed in any community pledge that has now been made. Dan Gilbert is openly establishing a new model for community development not only for Detroit but for cities across the nation. This is a true legacy cemented in the soil of Detroit by a true Philanthropist.”

The announcement builds on General Motors’ 2024 commitment to donate any profits it receives from the redevelopment toward education in Detroit. Additional details about the nonprofit will be announced as further steps are taken in its formation. Contributions to 501(c)(4) organizations are not deductible as charitable contributions for federal income tax purposes.

“Dan Gilbert has played an essential role in the continued revitalization of Detroit and its downtown, and this new organization is the latest example of his deep and lasting commitment to our city,” said General Motors President Mark Reuss. “It will build upon the progress GM has already made in helping create the #1 ranked riverwalk in the nation and will set up the east riverfront for long-term success to be enjoyed by citizens and visitors alike for generations to come.”

About the Renaissance Center and East Riverfront Project

The redevelopment of the iconic Renaissance Center represents of the most complex and consequential adaptive reuse projects ever undertaken, combined with one of the nation’s most ambitious community-driven waterfront redevelopment initiatives. The $2.2 billion development plan includes the reimagination of the Renaissance Center and the comprehensive transformation of the 35-acre east riverfront district, consisting primarily of vacant surface parking lots, with the goal of creating the best, broadly accessible, family-friendly waterfront destination in the country. More information about the Renaissance Center and east riverfront project may be found at DRF.dev.

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SOURCE ROCK